by Kim Figor | Oct 11, 2021 | Social Media Marketing
LinkedIn is a great search engine, especially for professionals. It’s where you go to find information about your industry, which companies are related to it, who works at the company, and what they do. Given that the social media platform has over 400 million...
by Kim Figor | Jul 16, 2021 | Analytics & Data Management, Search Engine Marketing, Search Engine Optimization
The Top 7 Metrics for Measuring SEO Performance When it comes to SEO, the right metrics are invaluable. They let you know which of your campaigns are producing real results and which are wasting your time and money. You can’t improve what you can’t...
by Kim Figor | Apr 5, 2021 | Social Media Marketing
As a marketing executive of higher learning institutions, you are all too aware of the challenges the digital marketing industry is currently facing. A recent study showed that there had been a significant slump in colleges and universities enrollment for the past...
by Kim Figor | Feb 22, 2021 | Digital Marketing, Social Media Marketing
As social media continues to be a profitable marketing avenue, new platforms also continue to crop up. Digital marketing has never been so simple and easy. However, not many marketers have discovered the potential benefits of advertising on Reddit.According to a...
by Kim Figor | Feb 2, 2021 | Analytics & Data Management, Digital Marketing
Featuring Google’s recent announcement to block all the cookies for ad Targeting from its chrome browser in 2022, Apple has also given directives to its Safari browser to do the same. This seems a bigger change as it becomes the first mainstream browser to...
