INDUSTRIES
Fluent in Your Market.
B2B SaaS, cybersecurity, professional services, and PE-backed companies, each with its own buyers, its own buying process, and its own idea of proof.
WHERE WE WORK
Marketing Built for How Your Market Works.
The right strategy depends on your market: who your buyers are, how long they take to decide, and what counts as proof in your category. We’ve worked across a broad range of B2B industries, so we know which of those matter most in your market. We build around them, and your company can meet the demands of your sector and outperform it.
WHO WE WORK WITH
Choose Your Market.
Software, Technology & SaaS
Complex buying journeys. Competitive markets. Authority and differentiation matter.
Professional & Business Services
Reputation drives opportunity. Thought leadership builds trust and fuels demand.
Manufacturing & Industrial
Technically complex markets. Long sales cycles. Credibility and education drive growth.
Healthcare & Medical
Highly regulated. High trust required. Evidence and expertise accelerate consideration.
Consumer / Multi-location / B2B2C
Multiple audiences. Diverse channels. Consistent brand experiences turn attention into action.
B2B SaaS
Stand out in a crowded category and make the shortlist before anyone books a demo.
Cybersecurity
Buyers weigh risk before they weigh features. Earn trust with proof they can check.
Professional Services
Reputation drives opportunity. Build the thought leadership that makes you the firm they call.
PE-Backed Companies
Growth your board can see, planned around the numbers investors review.
Why DIrectivegroup
No gimmicks. No fluff.
No meaningless data.
years in business
clients served
percentile Google Partner
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner.” As such, we work relentlessly to help your growing company become an industry leader.
PARTNER UP
You Shouldn’t Have to Explain Your Industry.
We start from how your market works, so the work begins with an understanding of your buyers, not a blank page.
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INDUSTRY INSIGHTS
Keep Reading.
What B2Bs Need to Know About AI-Powered Personalization
Forget everything you thought you knew about personalization. In 2026, it’s not just about showing the right ad to the right person—it’s about delivering the right experience at the perfect moment across every digital touchpoint. B2B buyers aren’t tolerating…
AI Technical Advances and Real Estate in Search: A Guide for Decision Makers
The landscape of search is shifting at an unprecedented pace. AI-powered search engines, conversational interfaces, and multimodal search technologies are redefining how businesses and consumers alike find their information. Traditional search engine rankings are…
The AI SEO GEO Readiness Gap
Why Our Industry Survey? When AI-powered search engines like ChatGPT, Perplexity, and Google’s AI Overviews started redefining how people discover content, our team at DirectiveGroup saw two things happening in the B2B world: First, traditional SEO strategies that had…
Frequently Asked Questions
What people ask about industry experience.
Do I need an agency that already knows my industry?
It helps, which is why these four markets are listed. But the real work is understanding how your buyers decide, and we start there in any market.
What if my industry isn’t listed?
These are the markets we know best, not the only ones we serve. Tell us about yours and we’ll tell you how we’d approach it.
Will my competitors get the same work you do for me?
No. The work is custom to your company. It isn’t work we’d do for anyone else, so it isn’t something your competitors can copy.
How do you work with PE-backed companies?
We plan around the numbers a board reviews, like pipeline, cost to acquire, and the value you’re building, and we report in a way an investor can follow.