by Kim Figor | Feb 6, 2023 | Brand Management, Business Strategy & Process, Digital Marketing, Paid Digital Advertising
Finding the right agency to manage account-based marketing (ABM) campaigns can be a daunting process. It is vital for B2B CMOs and executives to evaluate the capabilities of an agency, from experience in servicing clients with similar needs to their own, to possessing...
by Kim Figor | Jan 10, 2023 | Digital Marketing, Paid Digital Advertising, Programmatic Advertising
With the rise of programmatic advertising, healthcare manufacturing companies are taking advantage of an innovative way to buy and sell their ad space. This technology automates marketing processes with software instead of manual methods, making it a quicker and more...
by Kim Figor | Dec 27, 2022 | Business Strategy & Process, Digital Marketing, Leadership & Management
In recent decades, the corporate world has witnessed a clear shift of power toward marketing. The evolution has made marketers assume many more responsibilities, such as CEO or co-founders in start-up companies. With the growth of digital marketing, the CMO has...
by Kim Figor | Mar 29, 2022 | Social Media Marketing
The vast number of social media platforms we have access to nowadays might make the words “Social Media Marketing” seem intimidating. Not to mention they are constantly changing and rolling out new features which could affect the algorithms you’ve already based your...
by Kim Figor | Dec 14, 2021 | Social Media Marketing
If you believe that social media is not essential when connecting one business to another, you are giving away customers. According to a survey conducted by the IDC, 84% of C-level and VP-level buyers look at various platforms before making a buying decision....
