by Lisa Maier | Nov 10, 2010 | Search Engine Marketing
When it comes to setting up marketing channels, owners of small and mid-sized businesses try to use traditional methods to do Internet Marketing. As Karl Ribas wrote on Search Marketing Gurus, this is not effective. No fixed price tags One of the traditional...
by Lisa Maier | Sep 28, 2010 | Business Strategy & Process, Digital Marketing, eCommerce
When Claude Greiner, the owner of Teddy Bears Auto Salvage, wanted to increase his business, he knew that increasing traffic to his website would make the difference. So he contacted DirectiveGroup. We thoroughly interviewed the owner of Teddy Bears to determine...
by Lisa Maier | Sep 27, 2010 | Website Management
You have a website because you want to attract customers and increase revenue… you want to tell your readers all about you and what a great product or service you offer. Come… see… buy… right? Wrong! One of the most common and perhaps biggest mistakes in website copy...
by Lisa Maier | Sep 24, 2010 | Social Media Marketing
You’ve heard about the explosion of social networking sites. Over 400 million people worldwide use one or more. A social networking site is a place of social interaction. On Facebook, members become friends, share information, invite each other to events, and engage...
by Lisa Maier | Sep 23, 2010 | Brand Management, Business Strategy & Process, Digital Marketing
Not long ago, if a person suffered medical symptoms, he or she would first turn to a family member or friend for help or advice. Not anymore. The internet has taken over as the first source that consumers turn to. Why? Because research has shown that trust in online...
