by Lisa Maier | Dec 8, 2011 | Search Engine Optimization, Social Media Marketing
When companies think about Social Media Marketing the things that normally come to mind are viral marketing and how many people have liked, followed, subscribed, or otherwise engaged the company. While these are all measurements companies will want to keep an eye on,...
by Lisa Maier | Dec 2, 2011 | Social Media Marketing
Today, Facebook is one of the very best ways for retail businesses to connect with consumers. However, as with all marketing techniques, there are best practices that will increase the effectiveness. A recent study conducted provides data that can help you develop...
by Lisa Maier | Nov 25, 2011 | Social Media Marketing
YouTube is considered to be the second largest search engine behind Google. While you may not consider YouTube to even be a search engine, your customers do, and are watching reviews, “how to” content, and entertaining videos right now. YouTube reports to...
by Lisa Maier | Nov 17, 2011 | Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Website Management
A study done by Citysearch indicates that people are turning more and more to review sites such as Yelp and Angie’s List for information on which to base their purchasing decisions. Mobile phone users, in particular, are going to these sites to view comments from...
by Lisa Maier | Nov 3, 2011 | Website Management
A recent study conducted by Demandbase and Focus proves that a company’s website is a critically important source of new sales leads. The only lead source more effective is referrals and personal connections. The study also found that even when the sales lead...
