by Lisa Maier | Oct 24, 2011 | Social Media Marketing
On September 22, Facebook announced some major changes to their product that has sent quite a stir around the virtual social sphere. These changes are having some profound impacts on what Facebook will be used for in the future, how we interact with it in terms of...
by Lisa Maier | Oct 21, 2011 | Search Engine Marketing
Once upon a time, all good marketing plans included what was hoped to be the ideal marketing mix or the 4 P’s of marketing (Product, Price, Promotion and Place). It was assumed that the success of any company was dependent on have the perfect marketing mix....
by Lisa Maier | Oct 5, 2011 | Email Marketing
Many people mistakenly believe that bulk email marketing is a technique that has passed its prime. With the advent of Facebook, Twitter, blogs and other communication channels it may seem to some that email marketing is no longer the way to reach prospective...
by Lisa Maier | Aug 24, 2011 | Search Engine Marketing, Search Engine Optimization, Website Management
It comes to no surprise to us here at DirectiveGroup, but a recent survey shows that Search (people using search engines like Google, Bing, and Yahoo to find information) continues to dominate the list of ways that adults find what they need. According to the results...
by Lisa Maier | Aug 1, 2011 | Website Management
In a recent blog post we told you that when measuring the success of your website, you should focus on website conversion. If you have a website, you should be reviewing your website conversion rate, but you won’t find that listed in your analytics program. Rather, it...
