by Lisa Maier | Jun 15, 2012 | Email Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Website Management
What do you measure in Internet Marketing? How many times have you wondered if your Internet Marketing was effective? Whether you only have a website, you’re running PPC campaigns, you’re doing SEO, are engaged in Social Media, or are email marketing (just...
by Lisa Maier | Jun 7, 2012 | Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Website Management
Just as technology continues to shift and evolve, so do people’s preferences for how they consume content when considering a purchase. According to a recent study of decision-makers and executives considering a technology purchase, the preference for paper-based...
by Lisa Maier | May 17, 2012 | Digital Marketing
Everyone knows that when determining the value of a marketing initiative they must look at the bottom line or the return on investment (ROI) of the budget. Of course, at the end of the day, the ROI is all that really matters. After working with hundreds of clients,...
by Lisa Maier | May 10, 2012 | Search Engine Optimization
The World of SEO has seen an increase of the use of an unethical SEO tactic called Negative SEO. While we at DirectiveGroup do not support this effort, it’s critically important you have an idea of what is this is, or are working with a firm who does, as you may one...
by Lisa Maier | May 4, 2012 | Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Website Management
The changing consumer landscape has flipped business on its head. What was once a company-controlled marketplace has become an uncontrolled (from the business perspective) place where buying decisions are driven by the customer. Instead of being influenced to buy...
