by Lisa Maier | Jul 24, 2012 | Digital Marketing, Search Engine Marketing, Search Engine Optimization
During the last month, we have been talking about The Great Performance Shuffle or key metrics that are true indications of the success of your online marketing efforts. Today, we are going to dive a little deeper into your Adwords campaign and discuss how your...
by Lisa Maier | Jul 16, 2012 | Digital Marketing, Website Management
SEO – It’s Not All About Ranking? As we wrap up the discussion of the Internet Marketing KPI’s, let’s finish by discussing what to look for when you’re engaged in an SEO campaign. It Starts With Ranking, But Doesn’t End There The easy metric to measure in...
by Lisa Maier | Jul 5, 2012 | Website Management
Your Website Doesn’t Convert, Where Is It Really Failing? You have seemingly endless possibilities for determining how your website is performing. There are hits, visits, length of time on page, bounces, and many more measurements. But assuming you don’t have...
by Lisa Maier | Jun 28, 2012 | Search Engine Marketing
How to tell if your Adwords campaign is working? Your performance will only be as good as your ability to measure and track your results. You know the saying, “You can’t manage what you don’t measure.” But what do you measure in Adwords? What are the important key...
by Lisa Maier | Jun 21, 2012 | Digital Marketing, Website Management
Did you hear the news? On August 1st, 2012, you will be able to use Google’s latest product, the all new Google Analytics Content Experiments. You may be wondering why you should care. Well, if you have invested any money into the development of a website, SEO, Social...
