by Lisa Maier | Apr 19, 2012 | Search Engine Marketing
Does Your Google Quality Score Really Matter? Yes. In fact, Google rewards their clients for having a high Quality Score or QS. However, maybe more important, Google dings advertisers for low Quality Scores. Once you have a low Quality Score, it is a difficult and...
by Lisa Maier | Apr 12, 2012 | Website Management
As an ecommerce business, you know just how much work goes into getting customers into your shopping cart… You need to optimize your website to bring quality organic traffic into your marketing funnel. You must have effective PPC campaigns that bring people who are...
by Lisa Maier | Apr 5, 2012 | Website Management
Most small-to-medium sized businesses don’t think much about press and publicity. They operate under the belief that it’s for larger businesses. The truth is that larger businesses would never have gotten where they are if they hadn’t had press and publicity when they...
by Lisa Maier | Mar 22, 2012 | Search Engine Marketing
Why haven’t you been advertising on Google’s Display Network? If you are like many other advertisers your answers are probably similar to ones such as… I don’t see the value.It’s not cost effective.It’s too difficult to truly target your audience.The system itself is...
by Lisa Maier | Mar 15, 2012 | Search Engine Optimization
Last week a large number of changes to the way Google ranks and displays search results was rolled out. Many Search Engine Optimization specialists have focused on one piece of the update, codenames “Venice”, and have not looked at the 39 other parts. When you...
