by Lisa Maier | Dec 5, 2013 | Business Strategy & Process, Digital Marketing
Search engine optimization (SEO) methods are evolving at a massive rate to meet the challenges of having a web presence in today’s highly competitive digital age. In turn, such SEO strategies as tracking and measuring results via Google analytics and link building are...
by Lisa Maier | Nov 27, 2013 | Website Management
While we hope not, let’s look just in case there’s one waiting to surprise you. Where do we look? Your company has a new updated website and you’ve integrated your online marketing for success and to be competitive in the online world. You’ve done everything you...
by Lisa Maier | Nov 1, 2013 | Website Management
If you have never been to Ikea, when you walk in, and you’re immediately introduced with two choices marked by giant arrows: walk through the marketplace or go immediately to what you already know you need. If you choose the marketplace, they lead you very clearly...
by Lisa Maier | Oct 25, 2013 | Digital Marketing
‘Attribution’ is a word I have been seeing with increasing frequency these days. This post is not intended to be a contribution to the academic furthering of this important concept; rather it has the simple purpose of providing a few common-sense ideas...
by Lisa Maier | Oct 24, 2013 | Digital Marketing, Social Media Marketing
If your business has a social media profile, it may be time to grow your fan base. Having social media buttons on your website is an easy way to increase your followers. Although the number of followers you have doesn’t always equal traffic to your website, it does...
