by Lisa Maier | Oct 10, 2013 | Digital Marketing
Are you a think-for-yourselfer? Do you weigh positive and negative Yelp reviews with a cold, dispassionate sagacity? Do you fancy yourself immune to the influence of others when you browse Reddit? That’s cute. Newly published research says you’re wrong. A...
by Lisa Maier | Oct 10, 2013 | Business Strategy & Process, Digital Marketing, Search Engine Optimization
Has the increase in (not provided) data affected your on-line marketing efforts? For those unfamiliar with “not provided” data, let’s dive into the past for a moment. The year is 2011. Google announces that it will encrypt keyword searchers for users who are logged...
by Lisa Maier | Oct 4, 2013 | Social Media Marketing
If you’re like me, you have a near love/hate relationship with Facebook. You love the audience size available on Facebook as the world’s dominating social network. You hate the incessant privacy and design changes that roll out every 6-12 months. You love seeing your...
by Lisa Maier | Sep 26, 2013 | Search Engine Optimization, Social Media Marketing
Even with all the changes in social media and search engine algorithms, a business website’s blog remains one of its best marketing tools. Blogs can inform and educate potential customers about your company and help you build a strong rapport with your audience,...
by Lisa Maier | Sep 24, 2013 | Business Strategy & Process, Digital Marketing
Who are you? Do people really know what you do? See the world through your customers’ eyes. What sets you apart from your competitors? There are an infinite number of choices. Do enough customers really know what products and services you bring to market in order to...
