by Lisa Maier | Mar 4, 2014 | Business Strategy & Process, Digital Marketing
The short answer is YES! If your website is not converting 100% of the visitors, there is definitely room for improvement. As a matter of fact, most websites only convert 1% to 3% of their traffic and some of the very best can convert 20%. What is conversion...
by Lisa Maier | Feb 13, 2014 | Website Management
Do you have a strategy? I hope you do. As a mobile user, can I access your website and go through it as easily as a computer user? Have you made it easy for my relatively small device to view your website? I’d like to be able to scroll vertically and have the print...
by Lisa Maier | Jan 30, 2014 | Search Engine Optimization
A press release can be a powerful way to distribute content outside of your usual channels. Optimizing your press releases for search engines will make them easier to find, thus increasing the visibility of your content. A good press release will also contain links to...
by Lisa Maier | Jan 15, 2014 | Digital Marketing
Lately, we at DirectiveGroup have been working with several companies that are looking for new or updated taglines. And, even we are considering a change to our long-lived tagline, “we mean more business.” Taglines can serve many different purposes, from providing a...
by Lisa Maier | Dec 7, 2013 | Business Strategy & Process, Digital Marketing
Can you fill in the blanks? What about identifying the brand it goes with? Oh I wish I were an __________ _________ wiener; that is what I’d truly like to be. For if I were an __________ _________ wiener, everyone would be in love with me. (need help, watch this) How...
