by Lisa Maier | Jun 3, 2014 | Business Strategy & Process, Digital Marketing, eCommerce
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Arlin discusses Bryan Eisenberg’s Amazon’s Performance Secrets. Given Amazon’s dominance over modern e-commerce, it’s easy to forget that...
by Lisa Maier | May 30, 2014 | Business Strategy & Process, Digital Marketing
None of us like it when something unexpected comes up, like an unexpected health issue or hospital visit. I recently had one of these such experiences, and during my short stay, I learned a couple things that are perfectly applied to businesses looking to build their...
by Lisa Maier | May 27, 2014 | Digital Marketing
Prior to starting an online marketing agency in the mid-2000s, I was a business strategist, first for one of the top consulting firms, and then later for a smaller, more focused company. My grounding is in business intelligence but my heart has always been in...
by Lisa Maier | Apr 27, 2014 | Business Strategy & Process, Digital Marketing
Can you believe the creation of the World Wide Web happened 25 years ago? Yes, March 12, 2014 marked the 25th anniversary of the creation of the World Wide Web by Sir Tim Berners-Lee. In a report by the Pew Research Center, “Lee wrote a paper on March 12, 1989...
by Lisa Maier | Apr 25, 2014 | Conversion Rate Optimization, Website Management
It comes as no surprise that engaging your customers is a vital part of securing their business, but how do you get started doing that online? If you think about it, most websites you visit invite your participation in ways that go beyond simply reading a page. The...
