by Lisa Maier | Jun 27, 2014 | Digital Marketing, Website Management
Standing out from your competitors and drawing the right visitors to your manufacturing website can be a challenge. The online market is crowded and your competitors are just a mouse click away. However, your site is a cornerstone of your online presence. It...
by Lisa Maier | Jun 20, 2014 | Business Strategy & Process, Digital Marketing
In the TV series Mad Men, a period piece about advertising in the 1960s, a young copywriter suffers a nervous breakdown after his agency replaces its employee break room with a hulking computer. The computers, the copywriter screams, will take over his job… all of...
by Lisa Maier | Jun 13, 2014 | Business Strategy & Process, Digital Marketing
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Arlin discusses Jaques Begin’s Technology: Is It Marketing or IT’s Problem? As elements such as website optimization, data integration,...
by Lisa Maier | Jun 7, 2014 | Digital Marketing, Leadership & Management
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Lisa discusses Why You Hate Work, an opinion in the New York Times Sunday edition, written by Tony Schwartz and Christine Porath. Basically, this...
by Lisa Maier | Jun 5, 2014 | Brand Management, Business Strategy & Process, Search Engine Optimization
Before we discuss the benefits of infographics, we must first look at what they are. An infographic is a set of ideas and data that is shared in visual form. These are usually very complex ideas that are too heavy for most individuals to understand. When you share...
