by Lisa Maier | Apr 24, 2014 | Content Marketing, Digital Marketing
With the explosive growth of new online marketing channels, the idea that press releases may be important to your integrated marketing plan seems preposterous at first glance.. After all, press releases conjure up outdated images of newspaper reporters and public...
by Lisa Maier | Apr 21, 2014 | Business Strategy & Process, Website Management
The internet wasn’t created just to pass around cute cat pictures and silly songs: The Internet was created to ease communication between government, the military and major industrial suppliers. Today’s internet is still an effective way make connections...
by Lisa Maier | Apr 14, 2014 | Content Marketing, Digital Marketing
Studies show that the average person reads only 28 percent of the words on a typical webpage. Customers are looking for the information they want, and if they aren’t able to find that information quickly, they will go to another site. However, the hard statistics and...
by Lisa Maier | Apr 11, 2014 | Digital Marketing, Website Management
Your website has an expiration date. When your site first goes live you won’t know when that expiration date is. However, just like a home’s interior, time passes and design evolves. The burn-orange shag carpet popular in 1970s living rooms seems straight out of...
by Lisa Maier | Apr 7, 2014 | Brand Management, Business Strategy & Process, Digital Marketing
By the end of this year, there will be more than one billion websites on the Internet. That’s one billion competitors vying for the time and attention of potential customers. While a powerful, user-friendly site still serves as the foundation for any solid...
