by Lisa Maier | Aug 3, 2014 | Conversion Rate Optimization, Website Management
The development of a high-converting website is not an accident. And it is not out of reach. It may be interesting to consider that one of the greatest barriers to developing a great website that converts is that you may be too close to the details of your company....
by Lisa Maier | Jul 11, 2014 | Digital Marketing, Email Marketing
New marketing communication channels have grown exponentially over the last decade. However, the boom in channels from social media to mobile apps hasn’t diminished the power of the reliable, old email, particularly in B2B. After all, there are more than 929 million...
by Lisa Maier | Jul 10, 2014 | Brand Management, Business Strategy & Process, Leadership & Management
In business it’s not always the product or the marketing that initiates a purchasing action. Rather, in some cases, it’s the stories of exceptional customer service. This morning I awoke to articles of one such story. I am sure you have seen them as well, of a...
by Lisa Maier | Jul 8, 2014 | Analytics & Data Management, Business Strategy & Process, Digital Marketing
What Is A DBMS? Will It Help My Business? According to Wikipedia–A database is an organized collection of data. The data are typically organized to model relevant aspects of reality in a way that supports processes requiring this information. Database management...
by Lisa Maier | Jul 5, 2014 | Analytics & Data Management, Business Strategy & Process, Digital Marketing
From time to time, team members will share their views on a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses McKinsey’s Using marketing analytics to drive superior growth. Many companies in the manufacturing sector have an unprecedented...
