by David Alten | Oct 24, 2019 | Brand Management, Digital Marketing, Reputation & Customer Loyalty
In a world where brands have mere seconds to capture consumers’ attention, marketers need to find innovative ways to arrest and retain their target audience’s attention. Prior to the explosion of digital media, marketers only needed to create direct mailings, magazine...
![[Blog Abstract] Content Marketing For Law Firms](https://dev.directivegroup.com/wp-content/uploads/2019/09/happy_employee-e1569851153230-1.jpg)
by David Alten | Sep 30, 2019 | Content Marketing, Digital Marketing
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Marketing Strategist, Todd Rader, discusses the recent Forbes article, Content Marketing For Law Firms (Hint: Legal Content Doesn’t Have To Be...
by David Alten | Sep 13, 2019 | Digital Marketing, Search Engine Optimization
What is Voice Search? Rather than typing, users search online by using their voice to speak their search query on their smartphone or smart speaker. It gives them the freedom to speak naturally to find the products and services they need hands-free. ...
![[Blog Abstract] Average Position – Out with the Old, In with the New](https://dev.directivegroup.com/wp-content/uploads/2019/09/average-position-no-more.png)
by David Alten | Sep 10, 2019 | Digital Marketing, Paid Digital Advertising
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager, Irina Boudreau, discusses the recent article by Jess Armstrong at WordStream, “Goodbye, Average Position: Everything You Need to...
by David Alten | Sep 1, 2019 | Brand Management, Digital Marketing, Website Management
Regardless of niche, most marketing strategies focus on capturing and retaining the customer’s attention. However, very few ever touch upon the experience. Less than stellar customer experience is the biggest threat to any business. Successful brands always...
