by Lisa Maier | Apr 7, 2011 | Search Engine Optimization, Social Media Marketing
Over the last couple years, Google has made several significant changes, just take a look at the infographic below. Now add to this list a new change that’s on the horizon: Google +1. This new addition is the merging of organic and paid search with social...
by Lisa Maier | Mar 31, 2011 | Social Media Marketing
With the explosion of social media usage, businesses are frantically searching for ways to engage people where they are. And that’s online. Here are a few facts: • There are over 500 million active users on Facebook. • By July 2010, 20 million messages (“Tweets”) were...
by Lisa Maier | Mar 24, 2011 | Human Interest
Like you, the team here at DirectiveGroup has been watching the recent events in Japan with heavy hearts. The images are a stark reminder of how quickly tragedy can strike. Disasters of such scale certainly put our day-to-day challenges into perspective....
by Lisa Maier | Mar 24, 2011 | Search Engine Marketing
Search Engine Marketing (or SEM), also known as pay-per-click (or PPC) marketing, has been looked at with disdain by many business executives and marketing professionals. Why? It’s easy to spend a large marketing budget and not see a return on investment. Like...
by Lisa Maier | Mar 24, 2011 | Social Media Marketing
Most business owners know the cost of acquiring a new customer is much higher than retaining a current one. But just in case you need some convincing, here are a few statistics from Leading on the Edge of Chaos by Emmett C. Murphy and Mark A. Murphy. 1. Acquiring new...
