by Lisa Maier | May 26, 2011 | Website Management
If you have a website, then you should be checking your web analytics. Web analytics is the collection, measurement and analysis of data for the purposes of understanding how a website is performing. When people first start reviewing their web analytics they typically...
by Lisa Maier | May 19, 2011 | Human Interest
Here at DirectiveGroup, we are honored to work with some pretty phenomenal businesses and associations. One example of a truly extraordinary organization is Big Cat Rescue. Big Cat Rescue is the world’s largest accredited sanctuary dedicated to caring for abused and...
by Lisa Maier | May 18, 2011 | Social Media Marketing
You may have noticed a new, slightly strange-looking object appearing on ads, flyers, and even on the back of some business cards. It is normally square, frequently black-and-white and similar to bar codes. This is one of the emerging trends in information sharing...
by Lisa Maier | Apr 27, 2011 | Search Engine Marketing, Social Media Marketing
Now that we’re fully through Q1 2011, research has been completed to point toward what will very likely happen the rest of the year in search marketing. We’ve spent considerable time the last couple weeks discussing Social Media Marketing and Mobile...
by Lisa Maier | Apr 14, 2011 | Website Management
Here at DirectiveGroup we’ve done thousands of website redesign projects for businesses. We refer to them as website revitalization because we take out-of-date, brochure-type websites and turn them into sales and lead generation machines. The first step in our website...
