by Lisa Maier | Jan 17, 2013 | Business Strategy & Process, Digital Marketing
As a marketing professional I get the pleasure of seeing what a lot of businesses do to help promote their businesses. From saturation mailing, to radio spots, to websites, PPC and social media, I’ve seen it all. What surprises me most is how many businesses oversee...
by Lisa Maier | Nov 16, 2012 | Business Strategy & Process, Digital Marketing
From my experience, for many companies large and small it is just that. They move forward with well-intentioned but poorly planned websites, pay per click (search engine marketing), search engine optimization, social media marketing and perhaps email campaigns. All of...
by Lisa Maier | Nov 9, 2012 | Search Engine Marketing, Search Engine Optimization, Social Media Marketing
When was the last time you were in conversation with an SEO Agency/Consultant or Internet Marketing Firm that “guaranteed” to get you to the top of Google? My guess is it’s not been that long as these companies are still out there en mass, and are willing to sell you...
by Lisa Maier | Oct 26, 2012 | Social Media Marketing
What is SOLOMO you ask? Great question, it stands for SOcial, LOcal, and MObile, which addresses the addition of local information to the search engines, and is the trend we’re seeing take shape across the marketing landscape. The old model of marketing says that if...
by Lisa Maier | Oct 18, 2012 | Conversion Rate Optimization, Website Management
As a marketing copywriter, I have 2 very important goals for every writing project: Educate consumers about the advantages of your product or service and help them understand what problems you solve. Help them understand why you are the best choice to solve their...
