by Lisa Maier | Aug 9, 2016 | Social Media Marketing
From time to time DirectiveGroup team members will comment on a piece of content they see online. In this post, Erin Haynes discusses LinkedIn’s new native video and this article from Social Media Today that talks about the Tech Titans new roll out. I know you must be...
by Lisa Maier | Aug 4, 2016 | Business Strategy & Process
In 1938 the Fair Labor Standards Act was passed to make a typical workday more tolerable. Prior to that, a typical workday was 11-16 hours long. The FLSA made the eight-hour work day and 40-hour work week the standard. In addition, economists predicted time spent with...
by Lisa Maier | Jul 31, 2016 | Digital Marketing
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses a Brand Strategy Insider article by Jerome Conlon,“ How Brand Culture Drives Brand Dominance.” We began our...
by Lisa Maier | Jul 31, 2016 | Digital Marketing
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, Michelle discusses the recent Ragan.com article by Mael Roth. The article published on Ragan.com, A Headline Tactic For Optimal Reach on Social Media...
by Lisa Maier | Jul 17, 2016 | Business Strategy & Process, Leadership & Management
Everyone agrees that growing revenue and handsome profits are key indicators of a thriving business. But how those numbers are achieved reflects sustainability… or lack thereof. If, for instance, you have high productivity, it reflects efficient resource usage and...
