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Does Your Business Need A Mobile App?

A couple weeks ago we talked about what is better for you’re a business, a mobile app ora mobile website. Now we will dig a little deeper into what to think about when you decide to develop a mobile app or application. A mobile app for your business should be more...

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Are You Late To The Mobile Revolution?

Mobile internet has taken the world by storm. In this year’s “State of the Internet” report, Morgan Stanley predicted that mobile internet usage will overtake desktop usage by 2014. Across the globe, mobile is becoming popular as many choose to skip traditional...

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The Great Performance Shuffle – Part 4

SEO – It’s Not All About Ranking? As we wrap up the discussion of the Internet Marketing KPI’s, let’s finish by discussing what to look for when you’re engaged in an SEO campaign. It Starts With Ranking, But Doesn’t End There The easy metric to measure in...

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The Great Performance Shuffle – Part 3

Your Website Doesn’t Convert, Where Is It Really Failing? You have seemingly endless possibilities for determining how your website is performing. There are hits, visits, length of time on page, bounces, and many more measurements. But assuming you don’t have...

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Google Analytics Content Experiments – Coming Soon To You

Did you hear the news? On August 1st, 2012, you will be able to use Google’s latest product, the all new Google Analytics Content Experiments. You may be wondering why you should care. Well, if you have invested any money into the development of a website, SEO, Social...

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The Great Performance Shuffle – Introduction

What do you measure in Internet Marketing? How many times have you wondered if your Internet Marketing was effective? Whether you only have a website, you’re running PPC campaigns, you’re doing SEO, are engaged in Social Media, or are email marketing (just...

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