website management

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Increase Conversions Using Your Website As A Tour Guide

If you have never been to Ikea, when you walk in, and you’re immediately introduced with two choices marked by giant arrows: walk through the marketplace or go immediately to what you already know you need. If you choose the marketplace, they lead you very clearly...

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eCommerce Becoming More Tricky With Internet Sales Tax

If you run an eCommerce store, or have considered starting one, then you no doubt understand the many challenges that accompany running an effective eCommerce store. From ensuring your products are properly described, the checkout experience flows smoothly, to...

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Trust and Credibility…Critical in Today’s Marketplace

The volatility of the global marketplace; the economy, terrorism, political corruption, corporate scandals, scam artists, and more have left us feeling uncertain, unsafe and not knowing who to trust anymore. People only want to buy from companies that have credibility...

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Don’t Break Your Online Content Vows

As a marketing copywriter, I have 2 very important goals for every writing project: Educate consumers about the advantages of your product or service and help them understand what problems you solve. Help them understand why you are the best choice to solve their...

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17 Marketing Strategies for Local Businesses

If you own a business, by now you have probably discovered that there’s also a lot of competition, both local and national. An effective marketing program is vital for business owners in this competitive industry.Do you need marketing ideas to help you increase...

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