A Redesign Checklist for You Remember when you had your first website designed? You were excited, happy, and proud to have a digital representation of your brand. Now some time has passed...


A Redesign Checklist for You Remember when you had your first website designed? You were excited, happy, and proud to have a digital representation of your brand. Now some time has passed...
Landing pages have been around for over 20 years. Even though the primary purpose of a landing page has not changed over time, the attributes that have turned viewers into converters has changed. This article will provide you with some landing page best practices to...
A study done by Citysearch indicates that people are turning more and more to review sites such as Yelp and Angie’s List for information on which to base their purchasing decisions. Mobile phone users, in particular, are going to these sites to view comments from...
A recent study conducted by Demandbase and Focus proves that a company’s website is a critically important source of new sales leads. The only lead source more effective is referrals and personal connections. The study also found that even when the sales lead...
It comes to no surprise to us here at DirectiveGroup, but a recent survey shows that Search (people using search engines like Google, Bing, and Yahoo to find information) continues to dominate the list of ways that adults find what they need. According to the results...
In a recent blog post we told you that when measuring the success of your website, you should focus on website conversion. If you have a website, you should be reviewing your website conversion rate, but you won’t find that listed in your analytics program. Rather, it...
Most likely you’ve read a lot of blog posts and articles with titles similar to this one. Chances are they were not-very-well veiled attempts at selling an e-book, a white paper, or trying to get you to join a “mastermind” group. You won’t find any of those things...