Have you thought about reaching out beyond Facebook, with its millions of advertisers, to get your products and message across to a wider audience? This exciting opportunity is waiting for...
If your business has a social media profile, it may be time to grow your fan base. Having social media buttons on your website is an easy way to increase your followers. Although the number of followers you have doesn’t always equal traffic to your website, it does...
If you’re like me, you have a near love/hate relationship with Facebook. You love the audience size available on Facebook as the world’s dominating social network. You hate the incessant privacy and design changes that roll out every 6-12 months. You love seeing your...
Even with all the changes in social media and search engine algorithms, a business website’s blog remains one of its best marketing tools. Blogs can inform and educate potential customers about your company and help you build a strong rapport with your audience,...
A few weeks ago, my 6 year old daughter came home from school more excited than usual. With wide-eyes and a high pitch tone, she said to me, “Mommy, mommy, I have a great idea!” I stopped what I was doing and gave her my full attention. She then continued, “If we find...
What Is It And Why You Need To Harness It Sociology 101 And The Fond Recall of Simple Social Network Maps I will start with a confession: I always wanted to be a sociologist but never could see how to make an interesting, non-academic career out of it. Yes, that dates...
February being the “month of love” has made me reflect on how we communicate love for customers and potential customers in marketing. If you've read anything in way of marketing over the last year, you’ll remember how much of the focus of marketing has moved away from...
