From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Mark Bowens, discusses the recent updates to Google’s algorithm, “Penguin 4.0: what does it mean for SEO...
Graphics and images are more important than ever, both for your website and social media platforms. Images generate more engagement regardless of the platform and you need to make sure that they are presented in a format that is easy for your users to digest. Here are...
The search marketing industry has become highly competitive with businesses vying for top rankings in the search engine space. It has become imperative to optimize your site with targeted keywords, using the best image alt tags and implementing the correct h1-h2 for...
Most small business owners have heard of Google Analytics: the free platform that anyone can implement on their own website to capture valuable data about how and when users view your site. Most people don’t know how to properly use this platform to metricize...
In the world of internet marketing and blogging, social media and SEO, nearly everything can change in a day. A key component in excellent online marketing is to make sure you keep up with the trends. When you do this, you can build a superb online presence and keep...
