The way people search for information is evolving, and chatbots are at the center of this transformation. AI-driven chatbots like Google Gemini, Bing Copilot, and ChatGPT now play a...
Has the increase in (not provided) data affected your on-line marketing efforts? For those unfamiliar with “not provided” data, let’s dive into the past for a moment. The year is 2011. Google announces that it will encrypt keyword searchers for users who are logged...
Even with all the changes in social media and search engine algorithms, a business website’s blog remains one of its best marketing tools. Blogs can inform and educate potential customers about your company and help you build a strong rapport with your audience,...
A few weeks ago, my 6 year old daughter came home from school more excited than usual. With wide-eyes and a high pitch tone, she said to me, “Mommy, mommy, I have a great idea!” I stopped what I was doing and gave her my full attention. She then continued, “If we find...
Social Media Marketing is all the buzz in today’s internet marketing space. With the evolution of SEO, Google is now taking into consideration “social signs” into its algorithm for ranking websites in the SERPs (search engine results pages). Social...
Is the term Search Engine Optimization (SEO) confusing? Are you not really sure what it means? SEO can be very complex and hard to understand or explain. I was enlightened this past week when Zain, our Director of SEO, simply explained that website SEO is just like...
For most people, the 23rd of May was just another Thursday. Everyone was waiting for Friday and the long weekend ahead. For internet marketers, the 23rd was marked by another infamous Google update; Penguin 2.0. The new update (humorously labeled after a black and...
