Just as technology continues to shift and evolve, so do people’s preferences for how they consume content when considering a purchase. According to a recent study of decision-makers and executives considering a technology purchase, the preference for paper-based...
The changing consumer landscape has flipped business on its head. What was once a company-controlled marketplace has become an uncontrolled (from the business perspective) place where buying decisions are driven by the customer. Instead of being influenced to buy...
The economy is stale, the unemployment rate is improving at a crawl and consumers have reduced discretionary spending. A lot of small businesses are hurting and scrambling for new customers as there seems to be fewer and fewer each day. Some of these businesses have...
Does Your Google Quality Score Really Matter? Yes. In fact, Google rewards their clients for having a high Quality Score or QS. However, maybe more important, Google dings advertisers for low Quality Scores. Once you have a low Quality Score, it is a difficult and...
Why haven’t you been advertising on Google’s Display Network? If you are like many other advertisers your answers are probably similar to ones such as… I don’t see the value. It’s not cost effective. It’s too difficult to truly target your audience. The system itself...
