The landscape of search is shifting at an unprecedented pace. AI-powered search engines, conversational interfaces, and multimodal search technologies are redefining how businesses and...
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Mark discusses the recent change to Google’s search results. What happen to the little photos in the Google search results? Josh Mueller, a Google...
Before I ever watched a single TED video (or even knew what it was), I saw huge red and black TED banners, draped on the street lights in Downtown Long Beach. I was on my way to the gym, and told myself, I’d Google it when I returned home. Well I forgot about TED and...
In my last article, I talked about the flawed logic regarding Google Adwords Quality Score (QS) that some writers were presenting in articles. To summarize, many writers were stating that the QS was not only unimportant and should be ignored, but that the QS didn’t...
Over the last couple months, I’ve seen several articles, from various sources, alluding to or even bluntly stating that the Google Adwords QS (Quality Score) should be completely ignored because it was meaningless. Since I strongly disagree with this sentiment and the...
When was the last time you were in conversation with an SEO Agency/Consultant or Internet Marketing Firm that “guaranteed” to get you to the top of Google? My guess is it’s not been that long as these companies are still out there en mass, and are willing to sell you...
If you own a business, by now you have probably discovered that there’s also a lot of competition, both local and national. An effective marketing program is vital for business owners in this competitive industry.Do you need marketing ideas to help you increase...
