A study done by Citysearch indicates that people are turning more and more to review sites such as Yelp and Angie’s List for information on which to base their purchasing decisions. Mobile phone users, in particular, are going to these sites to view comments from...
search engine marketing
Embracing The 21st Century Marketing Mix
Once upon a time, all good marketing plans included what was hoped to be the ideal marketing mix or the 4 P's of marketing (Product, Price, Promotion and Place). It was assumed that the success of any company was dependent on have the perfect marketing mix....
92% Of Online Adults Are Using Search Engines – Are They Finding Your Business?
It comes to no surprise to us here at DirectiveGroup, but a recent survey shows that Search (people using search engines like Google, Bing, and Yahoo to find information) continues to dominate the list of ways that adults find what they need. According to the results...
SEM For Sites That Have Organic Ranking Problems
Many websites are created in such a way that it is difficult to get ranked in the search engines without a complete overhaul. Because some websites were created incorrectly, it is extremely difficult to see results from SEO (Search Engine Optimization.) Occasionally...
The REAL Secret For Online Marketing Success
Most likely you’ve read a lot of blog posts and articles with titles similar to this one. Chances are they were not-very-well veiled attempts at selling an e-book, a white paper, or trying to get you to join a “mastermind” group. You won’t find any of those things...

