In the best case scenario, paid advertising is a growth accelerator, not a money pit. Yet, despite significant ad spend and a lot of hard work, many B2B companies fail to see the results...
![[Blog Abstract] Average Position – Out with the Old, In with the New](https://dev.directivegroup.com/wp-content/uploads/2019/09/average-position-no-more.png)
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager, Irina Boudreau, discusses the recent article by Jess Armstrong at WordStream, “Goodbye, Average Position: Everything You Need to...
Google Ads is the new moniker of the erstwhile Google Adwords. But the aim of the rebranded Google paid search ad service remains the same- to “help businesses of all sizes connect with relevant customers across all of our channels and partner sites,” through the...
There are over one billion websites vying for user attention and the process of getting found online has become a much more complex process than just launching a website and hoping for people to find it. Even in this crowded space, your website can attract qualified...
Google Analytics is an amazing tool that every business with a website can take advantage of. This works by collecting data on how your visitors are using your website. BUT… simply using this tool blindly will not help you receive any insights into your audience. You...
It is rather surprising to imagine how advanced computing systems have become within a very short time. Considering that not even a century has passed by since the modern computers were first created, Information Technology has become very sophisticated and there are...
10 years ago it seemed as if Google Trends was the answer to every marketing question. However, recently Google Trends seems to be a last thought. Why? I’m not sure, but I would guess that it has to do something with the shiny new technology tools that are pouring out...
