In B2B marketing, the sales process is rarely quick. Decisions involve multiple stakeholders, higher price points, and long research cycles. It’s common for a potential buyer to visit your...
Yes, Google is a public company whose mantra needs to be “increasing shareholder value.” But unfortunately, there are a few “features” in Google Ads that maximize Google revenue by hiding default options that eat advertiser spend without...
Wondering how Google scripts can automate your business? Here is everything you need to know to get you started. In this article we will cover: What is a script/ how is it used How to use Ad scripts How can scripts help improve Google Ads Top Google Ad Scripts Finding...
As we spend more time at home, viewer attention is shifting even more to online entertainment options. People are streaming on TV screens and using their mobile devices to watch their favorite shows more than ever, and that is opening additional opportunities for...
In addition to well researched and optimized keywords, choosing—and continuously adding negative keywords ensures that you get the most qualified traffic based on your campaign goals. Negative keywords are one of the most powerful, and under-used, tools you have in...
Facebook began rolling out a new feature to its search engine in late October 2019 – Search placements. Meaning that your Facebook ad can now show up in results from the search box. This development caters to advertisers by making the search box tailored to reach...
We’re used to using the Facebook pixel to collect data on user’s browsing histories and should users elect to “clear” history, that is about to change. The only question is by how much.
Marketers are opportunists, and the best way to confront this situation i….
