For B2B leaders, social media advertising is a critical driver of leads, awareness, and revenue. Platforms like LinkedIn, Meta, and smaller niche communities allow brands to target...
Budget Optimization Strategies for Paid Social
read more...
paid digital advertising
Featured Insights
Programmatic Advertising, A Journey Through the Wasteland
Programmatic Advertising There was a time when the art of advertising was a thing of beauty. It was a time of creation, a time of raw imagination, and a time of purpose. But that time has long since passed, leaving only a desolate wasteland of algorithms, metrics, and...
4 Reasons Programmatic Advertising May Be the Future of Healthcare Manufacturer Marketing
With the rise of programmatic advertising, healthcare manufacturing companies are taking advantage of an innovative way to buy and sell their ad space. This technology automates marketing processes with software instead of manual methods, making it a quicker and more...
How to Win More B2B Leads: The Importance of Top-of-the-Funnel Marketing
B2B companies are always looking for new ways to increase lead generation and convert more leads into customers. How you approach marketing in B2B is different from the way it’s done in B2C industries. But one thing remains true for both: you’ve got to keep the pool...
Hidden Google Money Grabs: New Campaign Bidding Strategies
Google makes it easy to create new campaigns, with a wizard-like interface that takes your input and helpfully suggesting features depending on your campaign’s goals. If you’ve followed along with the first two blog posts in this series on Geotargetting and Targetting...
Killer Digital Marketing Tips: How To Write Ads That Convert
As most, if not all, marketers know, successful paid search campaigns, are only possible by getting the right message to the right audience at the right time. So, where do you start when your campaigns are not successful? That depends… but for this article, we will...
Hidden Google Money Grabs: Targeting Expansion
Last week I posted an article describing the fact that many advertisers lose money due to the default advanced geotargeting settings in every campaign. This week I’ll describe another hidden “grab” that causes every Google Display Network ad group to lose money – by...
