Building direct relationships with customers in the industrial marketplace is no longer a luxury but a necessity. Businesses that adopt a direct-to-customer (DTC) model unlock critical...
Does Being “Nice” Matter any More? Recently, I had a conversation with a person who referred to the company where she worked as “nice.” At first, I wasn’t sure what she meant by that. Did she mean the company was friendly, accommodating, or easy to...
In recent decades, the corporate world has witnessed a clear shift of power toward marketing. The evolution has made marketers assume many more responsibilities, such as CEO or co-founders in start-up companies. With the growth of digital marketing, the CMO has...
Considering changing your PPC agency? Whether due to a change of personnel, issues with management, performance declines, or difficulties, the change should be considered with care. This article will be looking at factors used to determine the red-flags that arise...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses a Forbes. article by Senior Contributor Forbes Women, Avery Blank “6 Ways Leaders Stay Focused At...
The CONNECT CMO Leadership Summit brings a fresh new perspective on how to optimize your company’s marketing operations. Its where industry leaders come together to build new business relationships and share best practices with other attendees working on the same...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses a LinkedIn. article by contributor, Jason Miller “Music at Work – Good or Bad?” To listen or not...
