Effective email marketing may seem antiquated but it is a relevant way for businesses to engage with consumers and open a direct channel of communication with them. An integrated marketing campaign can use email marketing to nurture and convert contacts into leads....
The holiday season is right around the corner and now is the time when most small businesses start marketing their holiday promotions through newsletters and email marketing. Most businesses understand the need to market to their customers, especially during the...
New marketing communication channels have grown exponentially over the last decade. However, the boom in channels from social media to mobile apps hasn’t diminished the power of the reliable, old email, particularly in B2B. After all, there are more than 929 million...
In this day and age there are many facets of internet marketing that can be confusing; paid advertising, social check-ins, mobile/app advertising. It’s almost like something new gets added every day! There is one side of internet marketing that has been around...
Most business people understand the importance of having a “professional email”, one that is on a company URL over one that is on a free email platform (like Hotmail, Google, AOL, etc). What many “non-techies” are unaware of is the difference...
