From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager of Web Development, Irina Boudreau, discusses an...
Email marketing is here stay. It has been around for a couple of decades and is not going anywhere. Email marketing has become so important that businesses rely on it as it play a stake is the success or failure of an online business. Most online marketers focus on...
As you may already know, an effective email campaign can create a deep relationship with your audience. This type of communication can penetrate your niche and build trust. But something you may not have known – according to a 2015 survey by Adobe, the average...
Around 2.5 billion people around the world use email to send and receive nearly 200 billion messages a day. This is obviously a huge number of people and could potentially be future customers or loyal repeat buyers. Not only is email a method of communicating your...
Effective email marketing may seem antiquated but it is a relevant way for businesses to engage with consumers and open a direct channel of communication with them. An integrated marketing campaign can use email marketing to nurture and convert contacts into leads....
The holiday season is right around the corner and now is the time when most small businesses start marketing their holiday promotions through newsletters and email marketing. Most businesses understand the need to market to their customers, especially during the...
New marketing communication channels have grown exponentially over the last decade. However, the boom in channels from social media to mobile apps hasn’t diminished the power of the reliable, old email, particularly in B2B. After all, there are more than 929 million...
