Looking to boost your B2B business’s online presence? With over 700 million users worldwide, LinkedIn is a goldmine for marketing opportunities. As a social networking platform, it...
Last week I posted an article describing the fact that many advertisers lose money due to the default advanced geotargeting settings in every campaign. This week I’ll describe another hidden “grab” that causes every Google Display Network ad group to lose money – by...
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, social media expert Alexandra Sciocchetti discusses the recent McKinsey article, “The Great Consumer Shift: 10 charts that show how US shopping...
Do you need to improve your marketing conversions? Understanding the principles behind neuromarketing and applying them through some simple hacks can help. The book Neuromarketing by Patrick Renvoise and Christophe Morin introduced marketers to the concept of three...
Yes, Google is a public company whose mantra needs to be “increasing shareholder value.” But unfortunately, there are a few “features” in Google Ads that maximize Google revenue by hiding default options that eat advertiser spend without...
Considering changing your PPC agency? Whether due to a change of personnel, issues with management, performance declines, or difficulties, the change should be considered with care. This article will be looking at factors used to determine the red-flags that arise...
Whether you maintain your website in-house or partner with a digital agency for your online projects, the responsibility of ensuring ADA compliance for your website ultimately falls on you. A mandate in Title III of the ADA states that all “places of public...
