digital marketing

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Google Ads: new campaign bidding strategy

Hidden Google Money Grabs: New Campaign Bidding Strategies

Google makes it easy to create new campaigns, with a wizard-like interface that takes your input and helpfully suggesting features depending on your campaign’s goals. If you’ve followed along with the first two blog posts in this series on Geotargetting and Targetting...

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CRO 2020 Recap

CRO Recap 2020: Challenges, Triumphs, and Expectations

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager, Irina Boudreau, discusses the recent CXL article, “The 2020 State of Conversion Optimization Report” by Bud Hennekes....

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Why marketers should consider Twitter more.

7 Reasons Why Twitter Deserves A Marketer’s Attention

Social media has become an essential part of digital marketing. When marketing your brand using Twitter, you will witness numerous benefits since you can easily reach out to millions of prospective clients globally. If you are not utilizing social media marketing, you...

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how to optimize website for voice search

Let’s Talk About Voice Search and Your Website

Marketing managers and executives faced with marketing decisions should pay more attention to voice search – a hot topic in today’s world of digital marketing. Reaching a wider audience has always been the top goal of any business, and the latest trends in...

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10 Signs You Might Need a Technical SEO Audit

10 Signs You Might Need a Technical SEO Audit

The term technical SEO audit alone might be enough to make the average business owner or marketer pause. If you run across the term while looking for ways to improve the performance of your business website, the good news is that it might be exactly what you need.  ...

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Why You Should Consider Pinterest Advertising

Why You Should Consider Pinterest Advertising

Have you thought about reaching out beyond Facebook, with its millions of advertisers, to get your products and message across to a wider audience? This exciting opportunity is waiting for your consideration and advertising dollars.   It’s no secret that the...

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