digital marketing

Featured Insights

Get Your Landing Page Ready For Your 2012 Customers

Landing pages have been around for over 20 years. Even though the primary purpose of a landing page has not changed over time, the attributes that have turned viewers into converters has changed. This article will provide you with some landing page best practices to...

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Authors Can Write?

One area we’ve seen increased activity when it comes to Online Marketing is with authors, both established and burgeoning. The Internet is a great place to get your creative work known, build your reader base, and get noticed from publishers who can help you...

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How To Exceed Your Goals

When a Los Angeles specialty medical practice came to us asking about this “Internet Fad”, we took seriously their request. Having used direct mail and Yellow Pages in the past, this clinic was looking for a way to engage new clients and continue building...

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‘Tis the Season: Thematic Content Generation

Seated in a not-so-well-known Florida community, Advantage Pet Center decided it was time to start competing with other pet boarding and grooming companies in nearby, better known communities. They came to DirectiveGroup with one request: help us compete in these...

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Moving Small Energy Businesses Forward

The Energy Industry has been dominated by large corporations for the last 5 decades. However, due to continued legislative development, smaller energy companies are emerging and providing consumers with alternatives to what has “always been”. One of the...

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