From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager of Web Development, Irina Boudreau, discusses an...
Ok…now you have all these new leads that have been generated by your successful online and offline marketing programs. A few are moving nicely through the sales process, but many others just aren’t ready to buy yet. “Yet” being the opportune word here as only 3...
During the last month, we have been talking about The Great Performance Shuffle or key metrics that are true indications of the success of your online marketing efforts. Today, we are going to dive a little deeper into your Adwords campaign and discuss how your...
SEO – It’s Not All About Ranking? As we wrap up the discussion of the Internet Marketing KPI’s, let’s finish by discussing what to look for when you’re engaged in an SEO campaign. It Starts With Ranking, But Doesn’t End There The easy metric to measure in...
Did you hear the news? On August 1st, 2012, you will be able to use Google’s latest product, the all new Google Analytics Content Experiments. You may be wondering why you should care. Well, if you have invested any money into the development of a website, SEO, Social...
Everyone knows that when determining the value of a marketing initiative they must look at the bottom line or the return on investment (ROI) of the budget. Of course, at the end of the day, the ROI is all that really matters. After working with hundreds of clients,...
2012 – This is your year to experience abundance in the ROI of your online marketing efforts. As I mentioned last month, there are many factors that will contribute to the success or failure of a paid search campaign. Last month we talked about the importance of...
