What exactly is a conversion rate and what does it mean for your business? A conversion is simply an action taken by a visitor on your website or a landing page. It can be a purchase, a...
As a marketing professional I get the pleasure of seeing what a lot of businesses do to help promote their businesses. From saturation mailing, to radio spots, to websites, PPC and social media, I’ve seen it all. What surprises me most is how many businesses oversee...
From my experience, for many companies large and small it is just that. They move forward with well-intentioned but poorly planned websites, pay per click (search engine marketing), search engine optimization, social media marketing and perhaps email campaigns. All of...
This is the time of the year when I (probably like most people) reflect back on the past 11 months. I ponder my accomplishments, the goals that fell to the wayside and of course, those people (especially my clients) that have touched my life this year. I wonder if...
I often hear many companies that offer professional services say that during the holiday season their business is anywhere from minimal to non-existent. Unfortunately, these businesses have just accepted the fact that business is slow during this time of year. Yes,...
If you own a business, by now you have probably discovered that there’s also a lot of competition, both local and national. An effective marketing program is vital for business owners in this competitive industry.Do you need marketing ideas to help you increase...
Last week we introduced you to the concept and trends of mobile marketing. This week, we’ll dig a little deeper into the differences of each of these tools. What started off as a means to verbally communicate with others, cell phones soon became a form of written...
