Influencer marketing has been around for decades. Jello-O was only a minor success until 1904 when free cookbooks were distributed to supermarkets. The first families to pick up a cookbook...
Every marketer is tasked with identifying the marketing vehicle(s) that will result in the most revenue at the lowest cost. During discussions with my clients regarding this endeavor, I often hear pains of frustration. This frustration is primarily caused by the...
There’s an epidemic I’ve had the fortune of working with many businesses, most in different niches and I’ve noticed a consistent problem that most businesses have, big or small. It’s an epidemic that’s running rampant and it’s kind of scary. I can only remember...
Have you recently been hit by the big, bad Penguin? Or are you just curious as to how a website could recover from an algorithmic penalty? Either way, this article should shed light on how a website can begin its journey to recovery in the eyes of Google. First, let’s...
“Storytelling” has become a word that has found it’s way into the business world. And though storytelling has been around for ages, only recently has the business community recognized the effect of strategic storytelling. Today storytelling is used...
Over the last couple months, I’ve seen several articles, from various sources, alluding to or even bluntly stating that the Google Adwords QS (Quality Score) should be completely ignored because it was meaningless. Since I strongly disagree with this sentiment and the...
Most of us in marketing realize consumers have grown more and more empowered in the internet age, meaning traditional sales and marketing mediums are becoming less and less effective. To compete in this environment, businesses need to change their methods from...
