From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent CXL Institute article, “...
Has the increase in (not provided) data affected your on-line marketing efforts? For those unfamiliar with “not provided” data, let’s dive into the past for a moment. The year is 2011. Google announces that it will encrypt keyword searchers for users who are logged...
Who are you? Do people really know what you do? See the world through your customers’ eyes. What sets you apart from your competitors? There are an infinite number of choices. Do enough customers really know what products and services you bring to market in order to...
A few weeks ago, my 6 year old daughter came home from school more excited than usual. With wide-eyes and a high pitch tone, she said to me, “Mommy, mommy, I have a great idea!” I stopped what I was doing and gave her my full attention. She then continued, “If we find...
Most business people understand the importance of having a “professional email”, one that is on a company URL over one that is on a free email platform (like Hotmail, Google, AOL, etc). What many “non-techies” are unaware of is the difference...
As a business owner, hopefully you have developed a business plan that defines the goals and strategies you want your business to achieve. But, have you developed a marketing strategy for your business? It doesn’t matter if you are starting a new business or...
Not enough site traffic. Could be due to Google update? You receive an email with the above subject line or something similar and then panic. Is it true? What should you do? Let’s look at the facts and details. First of all it is spam and the sender knows nothing...
