The purpose of branding is to build connections with prospective and current customers. They want to understand the who and the what behind the company they do business with. Although...
Worst Brand Blunders of 2019
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digital marketing
Featured Insights
SEO Methods Are Evolving But Will Always Be Necessary
Search engine optimization (SEO) methods are evolving at a massive rate to meet the challenges of having a web presence in today’s highly competitive digital age. In turn, such SEO strategies as tracking and measuring results via Google analytics and link building are...
Changes In Google Algorithms Are Not Just For SEO Anymore
If you thought keeping up with the changes in Google’s SEO algorithms (aka: Penguin, Panda, Hummingbird), hold on to your seat. Google recently announced a new change to the Adwords Ranking algorithm. After years of using a complex ad rank algorithm that had been...
Attribution: Five Tips For Gathering Accurate & Complete Customer Source Information
‘Attribution’ is a word I have been seeing with increasing frequency these days. This post is not intended to be a contribution to the academic furthering of this important concept; rather it has the simple purpose of providing a few common-sense ideas...
5 TED Talks Every Business Leader, Entrepreneur and Creator Should Watch
Before I ever watched a single TED video (or even knew what it was), I saw huge red and black TED banners, draped on the street lights in Downtown Long Beach. I was on my way to the gym, and told myself, I’d Google it when I returned home. Well I forgot about TED and...
Using Social Media Buttons On Your Website
If your business has a social media profile, it may be time to grow your fan base. Having social media buttons on your website is an easy way to increase your followers. Although the number of followers you have doesn’t always equal traffic to your website, it does...
Irrational Herding or a Marketing Gold Nugget?
Are you a think-for-yourselfer? Do you weigh positive and negative Yelp reviews with a cold, dispassionate sagacity? Do you fancy yourself immune to the influence of others when you browse Reddit? That’s cute. Newly published research says you’re wrong. A...
