A Redesign Checklist for You Remember when you had your first website designed? You were excited, happy, and proud to have a digital representation of your brand. Now some time has passed...
How to Plan for a Successful Website Redesign
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digital marketing
Featured Insights
Is Your Marketing Going To Pay Off?
Face it: everyone has a limited marketing budget. While one limit may be higher than another, everyone has a limit at some point. The question for every marketing program will inevitably be: is this going to pay off? This is a fantastic question, and one that needs to...
Creating An Email That Creates Response
In a world of social media and other online marketing channels, email marketing remains an effective way to communicate with your audience. Facebook, Twitter and Pinterest bring new opportunities for engagement, however, according to the Direct Marketing Association,...
Is Conversion Optimization The Answer To Increased Sales?
The short answer is YES! If your website is not converting 100% of the visitors, there is definitely room for improvement. As a matter of fact, most websites only convert 1% to 3% of their traffic and some of the very best can convert 20%. What is conversion...
The Difference Between Inbound Marketing and SEO
If you are a small business owner in this day and age then you are probably familiar with at least two things. 1) you need a website and 2) SEO. Search Engine Optimization is one of those phrases that are thrown around with reckless disregard. Not only has this given...
Taglines: How to Craft the Message That Engages
Lately, we at DirectiveGroup have been working with several companies that are looking for new or updated taglines. And, even we are considering a change to our long-lived tagline, “we mean more business.” Taglines can serve many different purposes, from providing a...
Remember That Jingle? A Lesson In Branding.
Remember those jingles that used to get stuck in your mind? Did you learn what these have to teach about effective branding?
