As we spend more time at home, viewer attention is shifting even more to online entertainment options. People are streaming on TV screens and using their mobile devices to watch their...
YouTube, New Opportunities for Today
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digital marketing
Featured Insights
The Internet’s 25th Anniversary
Can you believe the creation of the World Wide Web happened 25 years ago? Yes, March 12, 2014 marked the 25th anniversary of the creation of the World Wide Web by Sir Tim Berners-Lee. In a report by the Pew Research Center, “Lee wrote a paper on March 12, 1989...
Power of the Press: Why Press Releases are a Must-Have for Online Marketing
With the explosive growth of new online marketing channels, the idea that press releases may be important to your integrated marketing plan seems preposterous at first glance.. After all, press releases conjure up outdated images of newspaper reporters and public...
Make a Bigger Marketing Impact with Infographics
Studies show that the average person reads only 28 percent of the words on a typical webpage. Customers are looking for the information they want, and if they aren’t able to find that information quickly, they will go to another site. However, the hard statistics and...
Grow Your Business with a More Productive You
Traditionally, productivity tips come in the form of creating a better to-do-list. We’re not going to do that today, I promise. List are important, but being a productive business person entails so much more. Things like managing your environment and energy reservoirs...
Five Signs Your Website May Be Outdated
Your website has an expiration date. When your site first goes live you won’t know when that expiration date is. However, just like a home’s interior, time passes and design evolves. The burn-orange shag carpet popular in 1970s living rooms seems straight out of...
One in a Billion—Why Building a Website Isn’t Enough
By the end of this year, there will be more than one billion websites on the Internet. That’s one billion competitors vying for the time and attention of potential customers. While a powerful, user-friendly site still serves as the foundation for any solid...
