Considering changing your PPC agency? Whether due to a change of personnel, issues with management, performance declines, or difficulties, the change should be considered with care. This...
Is it Time to Hire a (new) PPC Agency?
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digital marketing
Featured Insights
4 Ideas for an Effective Manufacturing Website
Standing out from your competitors and drawing the right visitors to your manufacturing website can be a challenge. The online market is crowded and your competitors are just a mouse click away. However, your site is a cornerstone of your online presence. It...
Solve the Channel Conflict Within Your Business
In the TV series Mad Men, a period piece about advertising in the 1960s, a young copywriter suffers a nervous breakdown after his agency replaces its employee break room with a hulking computer. The computers, the copywriter screams, will take over his job… all of...
The Perils and Possibilities of Marketing and Technology
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Arlin discusses Jaques Begin’s Technology: Is It Marketing or IT’s Problem? As elements such as website optimization, data integration,...
Why You Hate Work NY Times Opinion Commentary
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Lisa discusses Why You Hate Work , an opinion in the New York Times Sunday edition, written by Tony Schwartz and Christine Porath. Basically, this...
Amazonization – Speak the language of your customers
Digitization has given rise to a new breed of customers. This is the breed of customers who surf the internet for material regarding the products they want to buy and are well aware of the specifications they want. These customers seek an online shopping experience...
The Secrets to Amazon’s, and Your, E-Commerce Success
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Arlin discusses Bryan Eisenberg’s Amazon’s Performance Secrets. Given Amazon’s dominance over modern e-commerce, it’s easy to forget that...
