Yes, Google is a public company whose mantra needs to be “increasing shareholder value.” But unfortunately, there are a few “features” in Google Ads that maximize...
Hidden Google Money Grabs: Geotargeting
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digital marketing
Featured Insights
5 Reasons You May Be Falling Behind Your 2014 Revenue Goals
Now that the year is half over, this might be a good time to evaluate your revenue goals against the reality of actual revenue. Are you on track? If not, you are not alone. Every day I talk with executives who not only are not meeting their goals, but month over month...
White Hat, Black Hat, & Gray Hat SEO – What Is The Difference?
If you have a business with an online presence, then you have likely received a solicitation promising everything from the #1 rank on Google to doubling your online sales! Most people with business savvy can recognize that something is too good to be true, but when do...
5 Simple Ways to Strengthen Your B2B Email Marketing
New marketing communication channels have grown exponentially over the last decade. However, the boom in channels from social media to mobile apps hasn’t diminished the power of the reliable, old email, particularly in B2B. After all, there are more than 929 million...
What Is A DBMS? Will It Help My Business?
What Is A DBMS? Will It Help My Business? According to Wikipedia–A database is an organized collection of data. The data are typically organized to model relevant aspects of reality in a way that supports processes requiring this information. Database management...
Times Are Changing: Driving Superior Results Using Marketing Analytics
From time to time, team members will share their views on a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses McKinsey’s Using marketing analytics to drive superior growth. Many companies in the manufacturing sector have an unprecedented...
There Are A Million Manufacturers…Why You?
Differentiating Your Manufacturing Approach Face it, there are many options out there for distributors, retailers and consumers to choose from. Why then would they choose your product? Supply quality, while it does make a difference, is really a losing argument. Any...
