Do you need to improve your marketing conversions? Understanding the principles behind neuromarketing and applying them through some simple hacks can help. The book Neuromarketing by...
A new generation of shopping options through eCommerce and mCommerce has made supply chain management a vital area of concern for many businesses. It is particularly critical for manufacturing companies, which are heavily dependent on the supply chain partners to...
One of the things that so many companies experience is losing their shirts in well-intentioned marketing programs. This leads to a feeling of hopelessness, at times, for particular types of marketing. In fact, there are ways to ensure you keep that shirt on, and in...
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Larry discusses social media branding strategies. Most business owners realize that they need to have a presence online and in social media, but they...
We have known for a long time that Google reads the text we have on our website (you would be surprised that this is not always common knowledge), but images have long been an area of pain for marketers. On the one hand, images convey valuable information to the user...
By now, I think everyone is aware of how significantly the internet has altered the way consumers and companies share information. No one can deny that the internet has had a profound impact on marketing. While many outbound marketing tactics have become antiquated,...
Business owners sometimes get so caught up in the day to day business, dealing with customers and invoices, answering calls, and fixing problems. This is understandable, you are a busy person and it is hard to do everything at once. For busy business owners like this...
