From time to time, team members will share their views stimulated by content from an industry thought leader. Here, social media expert Alexandra Sciocchetti discusses the recent McKinsey...
Blog Abstract: The Great Consumer Shift
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digital marketing
Featured Insights
Role of CRM in the Business Lifecycle
The customer is King. Quick and reliable service to customers is pivotal to the success of any business. Considering the amount of time and money spent on acquiring a new customer for both B2C and B2B businesses, the quality of service provided to the customer is...
The need of Chief Marketing Technologist for Manufacturing Industry
With the digitization of businesses, modern day Marketing has become more technology driven. This increasing dependency of marketing technology has given rise to a new breed of professionals whom the industry now calls, Chief Marketing Technologist. A Chief Marketing...
Social Media strategy for B2B businesses
Digital media has changed the marketing realm. Every business is now realizing the increasing importance of digital media in their marketing and even sales activities. Social Media, which has gained massive popularity as one of the most effective and efficient...
Five Tips to Increase Business eCommerce Sales
The demand for people to be able to shop online has increased exponentially over the last few years. The web has transformed how both consumers and business shoppers look, browse and buy products online. One thing that is important to remember is that you can increase...
Why They Don’t Buy
An internet marketer’s job is simple It’s to help business attract new customers and increase profits. Yes, there are many things that need to align for this to happen. But at the end of the day, it’s about helping clients attract the right type of people to the...
Paid Search Keyword Data – Is It Really Going… Going… Until It’s Gone?
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Kim discusses her experience relating to access for paid search data. Not many people would be surprised to hear that Google has been blocking...
